About us

What We Do

Here at Shani's Embroidery we stock a wide range of workwear and clothing from top brands such as Papini, Helly Hansen, Uneek and Fruit of the Loom. We also offer a custom embroidery service to embroider these items with your personal logo or design for your staff, club, society or sports team. You can see examples of our previous work in our online gallery or browse through our online catalogue to see our range. If you still have questions or would like to request a free quote, please don't hesitate to contact us and we will be more than happy to help.


Meet the Team

Paul and Shani are the co-directors of Shani's Embroidery. They began the company after moving from Hertfordshire to Lincoln in 2013.



Shani runs the office and is trained in the skill of digitization, which is the process of converting an image into a digital design for the machines. Shani is both creative and a perfectionist, which means that her designs are unparalleled in quality and attention to detail. As well as having a keen eye for design, Shani also runs the office and is always ready to offer helpful advice to all her customers or to just have a good old chat with anyone who pops in.




Paul keeps on top of the machines. He knows all the ins-and-outs of thread tensions, bobbins and needles and keeps production running smoothly. As well as working with the machines, Paul is a former tradesman and offers excellent advice on the best clothing for safety, quality and practicality. He enjoys speaking to customers in-store and talking them through our range. He has an encyclopaedic knowledge of our products and is great at helping customers to make well-informed decisions.




Our Process

Shani and Paul oversee every step of your design from digitization to packaging. 

The art of digitization is the process of converting an image such as a JPEG or PNG to a format which is compatible with the machinery. When this is done, a digital image will be sent to the customer for review and, if requested, a test-stitch out of the design through the post.

When the customer is completely happy with the design and its appearance in stitch, the design is then stitched out on our state-of-the-art embroidery machine and finally sent out to the customer.



Find Us

We accept online orders from all over the UK, but if you're nearby and would like to visit our main showroom, you can find us at 1 Tattershall Road in Billinghay where you can try on items from our range, speak with a member of staff, request a quote or pick up a free catalogue.



RAF Merchandise

Officially Licenced RAF Merchandise Click here

Short on time?

Just fill in our enquiry form and we will work out some prices for you. Short on time? Enquiry form

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