Meet the team

Shani
Co-Director
Garment guru
Distinguished digitiser
Office overseer
Chats for England
Shani is likely to be the owner of the smiley face that greets you at the desk of our first floor showroom. With a background in customer service and administration, Shani is friendly, attentive and focused on helping you to choose the right embroidery and garments. No job is too small for Shani and she will take as much time as is needed to ensure that you are happy with the items you order.

Paul
Co-Director
Expert machinist
Hooping extraordinaire
Processing champion
Chief tea maker
Hard at work downstairs is Paul. He is our expert machinist and is superb at running and maintaining our state of the art Tajima embroidery machines. He knows the equipment inside out and can tell just by looking at a design how many stitches it will be. It's like a sixth sense. Paul is great to ask for advice on logo placement and is extremely skilled in making sure that your embroidery is perfect, and exactly the same on every single garment.

Jade
Social media & marketing manager
Content creator
Newsletter dab hand
Principal photo taker
Meme lover
Jade is the newest member of our team and is responsible for all things website, social media and newsletter related. She creates a range of marketing content which she then puts out across multiple platforms. She also ensures the website is always up to date and sends our customers regular newsletters that gives them the low down on new products, exclusive offers and competitions. If you message us on Facebook, she's likely to be the one at the other end of the internet that sends you a reply.