Our Story

Way back in 2001, Shani and Paul, the co-founders of Shani's Embroidery, lived in Berkhamsted, Hertfordshire. Shani was a childminder and Paul had just started his own building company. Initially, Paul wore plain tops and jeans, but soon realised that he needed branded workwear to really reflect himself and his work. After purchasing a uniform, complete with his embroidered logo, he was amazed at the difference it made to his business, and the seed for Shani's Embroidery was planted.

Paul continued to run a highly successful building company until 2013 when, after his and Shani's three children had finished secondary school and moved away for university, they relocated to Lincolnshire. It was at this time that Paul decided that he could help other businesses to increase awareness of their brand through providing quality embroidered workwear, just as had been the case for him. With this realisation, in 2014, Shani's Embroidery Ltd was founded and began trading from a small unit in Woodhall Spa.


The business went from strength to strength and in 2017, Shani's Embroidery outgrew their premises and relocated to a larger building in Billinghay, which is where they now operate from. They also became licensed to sell official RAF merchandise, which is all produced in house. What's more, their eldest daughter Jade also joined her parents at the start of 2018, working for them part- time, and helping with all the day to day runnings as well as the company's social media and marketing. 

In their four years as a business, Shani's Embroidery have worked with hundreds of companies, organisations and individuals to produce bespoke, high-quality embroidery on a vast array of garments, accessories and other items. They are looking forward to the future and forging valued, long-lasting customer relationships with more and more of you, and are excited to see where the company may be years from now.


Let's be friends. 

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© 2021 by Shani's Embroidery Ltd.

Company Registration Number: 8751247           VAT Registration Number: GB 179 0048 00